Job Description
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Work closely with content and product marketing team on landing pages, ad copies, display creatives, etc.
- Work on SEO - on-page and off-page optimizations
- Work closely with web developers and ops team for SEO & Website performance
- Create a steady pool of affiliates/resellers for acquiring new customers
- Work towards increasing organic search and ROI maximization
- Regularly perform thorough keywords and competition analysis
- Monitor domain performance, redirects, impressions, click rate, bounce rate, and other KPIs
- Prepare and present daily reports on traffic, rankings, website performance and other SEO aspects
- Drive lead gen through account-based marketing campaigns
- Evaluate emerging technology, brainstorm new creatives ideas for growth strategies
- Good communication skills both written and verbal
- Should have prior experience leading and managing SEO/SEM (keywords, UTMs, backlinking content identification etc.), marketing database, email, social media and/or display advertising campaigns
- Good understanding of various day to day marketing tools – Webmaster, Postmaster, Google Analytics, Ahref/Semrush, Data Studio, Adwords)
- Working knowledge of setting up ad campaigns on Google, Facebook, Instagram, LinkedIn
- Basic knowledge of Schema, HTML, CSS for SEO optimizations
- Highly creative with Strong analytical skills and data-driven thinking
- Proven track record to develop and execute scalable SEO strategy
- Should have good project management skills, work on multiple projects and with various stakeholders for timely deliveries
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