Assistant Manager - Marketing Jobs in ITC Limited - Bangalore

ITC Limited

Bangalore, Karnataka

2 - 4 yrs Exp.

Not Disclosed

11 Mar 2023
5 Applicants
1048 views

Job Description

Responsibilities:

Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives & industry scenario to identify and map business opportunities with the Brand Manager
Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify white spaces
New Product/ Product Extension Planning, Development and Launch:
Gather inputs from market research data, consumer insights for preparation new product brief
Assist the Brand Manager in preparing the product brief
Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team;
Conduct field visits to validate the results of CPT
Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch
Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
Packaging Development: Briefs, Creative Inputs, Consumer Insights, Coordination with legal and regulatory team, packaging trends, market competitiveness of the product
Analyze the market research data on new packaging trends in the market (if, required)
Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the products
Trade Promotion: Objective, Mechanism and Merchandise
Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern and competitive landscape with respect to trade promotion schemes; Conceptualize trade promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief
BTL: Ideation and execution
Consumer Promotion: Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief
Present the brief to Brand Manager and seek approval
Evaluate the feasibility of co-promotion by tying up with external agencies, Seek approval for co-promotion, Identify the external agency
Prepare the brand review presentations
Agency Coordination
Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints, coordinate with various departments / functions for addressal of consumer complaints
Market Research (Qualitative, Quantitative) - Conceptualization, Coordination, Execution and Finding Implementation
Participate in field work related to market research to obtain first hand consumer insights
Provide inputs for preparation of market research brief on strategic/ tactical research requirements
Market Research Findings Implementation: Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
Project Management - Art work, Packaging, Manufacturing readiness, WSP and market connectivity
Media Activation: Plan and prepare the brief for event activation, seek approval, Identify agencies for event activation, plan for execution of the event
Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, and market connectivity) to Brand Manager for the preparation of demand planning.
Brand Plan Review - Evaluate the effectiveness of all the above activities with the brand manager and team at large

Skills/ Qualifications:

Education & Experience

Post Graduation in Marketing/Related field
2-4 years of experience, in FMCG Brand Roles or MT or Ecommerce Sales as KAM/CDM

Essential Knowledge

Knowledge of brand management (product, price, promotion, placement)
Basic knowledge of research methodologies and tools;
Basic understanding of consumer behavior and market trends
Ability to deliver compelling, engaging, informative reports & presentations
Hands on experience of handling smaller brands, end to end strategizing and execution
Brand Campaigning of new products in the targeted groups

Skills Required

Project Management skills
Strong analytical ability
High result orientation – getting things done on time and as per agreed upon norms.
Good Communication skills
Excellent Problem-solving ability
Attention to detail
Creativity

Key Skills

Brand management Project management Communication skills Creativity

Other Details

Education

MBA/PGDM - Marketing

Employment Type

Full Time, Permanent

Industry

FMCG / Foods / Beverage

Funtional Area

Marketing

About Company

TC is one of India's foremost private sector companies with a Gross Sales Value of ₹ 90,104 crores and Net Profit of ₹ 15,058 crores (as on 31.03.2022). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC's aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC's businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.

Job Source : https://recruitment.itcportal.com/jobs/Careers/48611000009496053/Assistant-Manager---Marketing-Dairy---Value-Added-Products-

Related Jobs

Business Development - Partners Manager - Couchbase India

Couchbase

7-7 yrs Exp.

Business Development Sales Project Management