Job Description
Responsibilities:
- Assist in forming Moloco’s India marketing strategy and plan by assessing and providing inputs on competitive landscape, market trends and customer behavior
- Create, develop, promote local success stories and assist in globalization
- Localization of relevant global case studies and content to amplify across marketing initiatives in India
- Coordinate and execute marketing and partnership events, including independently overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral. This includes working with internal stakeholders and external vendors on event programs, pre-event campaigns and execution.
- Work with PR agency to develop and execute PR plans to create brand awareness and educate potential clients about Moloco capabilities including conducting press briefings and overseeing press releases and seeded articles.
- Run B2B digital marketing campaigns, working with internal and external stakeholders to develop and execute content for websites, emails, social channels, and paid media.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
Qualifications/ Skills:
- Bachelor's degree in business administration, marketing, communications, or a related field
- 1-3 years experience in running events is a must
- Must have strong organizational and project management skills, as well as attention to detail
- Knowledge in tech industry and experience in B2B marketing preferred including working with creative, event and PR agencies
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
- Ability to multi-task and guide the teams to execute marketing programs and campaigns within tight schedules and approved budgets.
- Be detailed, insightful and able to use data and information to form marketing plans.
- Excellent written and verbal communication skills in both English and Hindi
- Great planning, prioritization, organizing skills
- Flexibility to work across different time zones around the globe
- Occasional travel may be required
Key Skills
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