Brand Executive Jobs in Bayer - Thane

Thane, Maharashtra

3 - 4 yrs Exp.

Not Disclosed

17 Apr 2023
6 Applicants
1099 views

Job Description

Responsibilities:

Ensure implementation of short-term and long-term business and marketing plans for the assigned brand(s) built on consumer and customer understandings to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.
Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects
Track and analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance.
Lead the monitoring, execution, and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs.
Utilize, track and plan the Promotion and Advertising budgets based on strategic priorities
Work in close collaboration with sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
Work closely with agency partners – mainline agency, social media agency, media agency, artwork design agency for planning, tracking and monitoring of various brand plans
Collaborate with vendor partners, agencies for seamless execution of marketing strategy

Qualifications/ Skills:

MBA with 3-4 years of experience
Solution oriented approach, collaborative working ability
Strong English communication skills (verbal, written and presentation) is a must
Prior Experience in CPG (FMCG), Consumer Health & or consulting is a plus

Key Skills

Communication SKills CPG Consumer HEalth Consulting

Other Details

Education

MBA/PGDM - Any specialization

Employment Type

Full Time, Permanent

Industry

Chemicals / PetroChemical / Plastic / Rubber

Funtional Area

Other

About Company

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Our products and services are designed to benefit people and improve their quality of life. At the same time, we aim to create value through innovation, growth and high earning power.

Job Source : https://bayer.eightfold.ai/careers/job?domain=bayer.com&pid=562949957261660

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