Job Description
Responsibilities:
- Raise the Ceiling on Content:
- Establish an ‘always-on’ content calendar comprising full product display page content assets and offsite platform innovations across key customers
- Give editorial inputs and help brands devise their content strategies (Intent based driving bottom of the funnel tasks) while ensuring on-time delivery of the same across key customer portals
- Evaluate the feasibility and scope for deploying new content formats across key customer portals and liaison with the category to actively deploy the same
- Evaluate off-site [Digital] platform innovations with key customers and liaison with categories/ work with the digital agency to develop and adapt content suited to these requirements
- Work with the Digital agency team to create commerce suited content [Emailers, Social media creatives, Videos, customer editorials etc.] and to deploy the same across key customers
- Build Best in Class Creatives:
- Work with the creative agency to build customer specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery.
- Study and Identify new creative and display formats and experiment them with different platforms.
- Capabilities:
- Creative: Lead the governance on the internal Automation Dashboard to continuously improve creative quality (to be evaluated with objective metrics) and build a robust eCom creative playbook.
- Content: Lead the Digitisation of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.
Skills:
- Good grasp of IT tools
- Proficiency in MS excel , MS Powerpoint.
- A good sense of aesthetics as well as creativity
- Prior Experience in a creative profile.
Key Skills
Other Details
About Company
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