Copywriter - Creative

Bangalore, Karnataka
6 - 8 yrs Exp.
Not Disclosed

Job Description

Responsibilities:
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital, and brand design.
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
  • Own ideation, conceptualization, and execution of Key Visuals and Promotion Campaigns to help drive marketing objectives by leveraging the content to shape the narrative in a visually compelling and provocative manner
  • Direct and supervise creative from concept through execution along with the Copy team
  • Manage deliverables and the design team. Collaborate across various teams to achieve the marketing goals
  • Provide clear creative direction, motivation, and inspiration to the design team
  • Work on design strategies that are insightful and stimulate good work
  • Enforce brand guidelines across all internal & external departments including businesses, marketing, acquisition, PR, etc.
  • Experience in both mainline & digital creative thinking would be preferred
  • Able to work in a fast-paced environment with the ability to understand creative briefs and generate unique ideas
  • Knowledge about investing will be a plus
Skills/ Qualifications:
  • 6-8 years of experience in copywriting for advertising, digital, and social. Can look at financial brands from a fresh angle.
  • 1-2 years of experience leading a team
  • Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media
  • Experience balancing strategy and copy, leading and managing a team of copywriters and other stakeholders.
  • Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
  • Good sense of brand guideline
  • Project Management
  • Take ownership of QC of all the assigned work

Other Details

Employment Type
Full Time, Permanent
Industry
Internet / Ecommerce
Funtional Area
Content

About Company

Groww is a mobile app that aims at making gardening easier: in your pocket, in the field, all you need to know about plants and pots and stuff. Tell us what plants you have, we'll shoot the best advice to you, tailored to your special needs. We'll check the weather forecasts for you and notify you when the nights get chilly and the time has come to bring your potted fern inside. We'll remind you of pruning time - you'll never forget that again.
Job Source : https://groww.skillate.com/jobs/53905
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