Job Description
- Working knowledge and experience with SEO-Friendly copywriting across multiple content formats (Web, Youtube, Twitter, & other digital channels and platforms)
- Understanding the core needs of users & building evergreen highly engaging content along with a well-rounded distribution strategy.
- Maintaining best practices and developing online content in line with the brand vision, style, voice, tone, and compliance guides.
- Writing, proofreading, restructuring, editing, and publishing articles on our website and related pages using SEO best practices.
- Conduct detailed keyword research, Identify the most effective key phrases via search and Google Search Console learnings to build a strong internal linking architecture.
- Handling on-page & off-page SEO content activities along with performing regular audits for top queries/pages driving traffic.
- Reporting on content effectiveness: monitor web traffic via Google Analytics with engagement metrics like sessions, average view duration, bounce rate, & more
- Working collaboratively with Web, Product, Creative, Brand, and other Marketing teams along with ensuring effective management with all given projects and content workflows.
- Stay up to date on crypto industry trends to Research for new content categories/buckets to improve search visibility across different marketing channels (​​Website blog, App, Youtube)
Qualifications/ Skills:
- Proven work experience in SEO content writing & keyword research, and a good hang of short format content writing (Twitter, Instagram, etc.)
- Understanding of tools such as Google Analytics, Google Search Console, SEM Rush, etc.
- Hands-on experience with Content Management Systems (WordPress, Ghost)
- Strong communication and interpersonal skills
- Must be passionate and enthusiastic about the Crypto & Defi space
- You are passionate about everything Crypto and Web3.0
- You take ownership and have a thirst for excellence with an impact driven and result
- oriented mindset.
- You grow while helping others grow with you
- You thrive on change, have attention to detail and passion for quality
- You love exploring new ideas to build something useful and are always curious to learn.
Key Skills
Other Details
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