Customer Sales & Service Consultant Jobs in Accenture - Gurgaon

Accenture

Gurgaon, Haryana

8 - 9 yrs Exp.

Not Disclosed

15 Feb 2023
6 Applicants
923 views

Job Description

Responsibilities:

• Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan, design, and execute all web, SEO/SEM, database marketing material: Work on emails, social media, consumer marketing, BTL and display advertising campaigns.
• Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe
• Design new campaign strategies and strategize marketing plans : Work across all channels and devices and design measurement and reporting framework to assess performance of all digital marketing campaigns against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience: Work across multiple channels and customer touch points, gathering business requirements, designing process & solution for implementation of marketing and advertising solutions
• Work on Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing: Deep-dive into Web Analytics, SEO, Social media marketing, CRM, Market Research, Marketing Analytics, PPC, Content marketing, Social analytics and ORM tools

Skills/ Qualifications:

Your experience counts!
• MBA from a tier 1 institute
• Overall experience of 8+ years with at least 3+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)
• Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)
• Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines
• Strong experience in shaping and driving engagements and ability to lead project teams

Bring your best skills forward to excel at the role:

• Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices
• Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions
• Work with the Capability Network and the Market Unit leadership: Support business development and thought leadership in the campaign management and digital advertising space.
• Experience in working with middle to senior management levels within existing organization / client organizations
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members

Key Skills

SEO/SEM Adobe campaign Marketo Cloud Google marketing Google Ads Pega Decisioning SFMC Google Analytics NetInsight Omniture WebTrends SEMRush

Other Details

Education

MBA/PGDM - Any specialization

Employment Type

Full Time, Permanent

Industry

IT-Software / Software Services

Funtional Area

Marketing

About Company

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities.

Job Source : https://www.accenture.com/in-en/careers/jobdetails?id=84259_india_4&src=LINKEDINJP

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