Growth Lead - Digital Banking Jobs in DBS Bank - Mumbai

Mumbai City, Maharashtra
Fresher
Not Disclosed

Job Description

Responsibilities:

For the assigned product portfolio:

  • Track, analyze and monitor digibank portfolio health and movement in line with budget
  • Identify required interventions and drive campaign / messaging strategy, calendar working closely with product, marketing, analytics, platform and campaign operations teams. Test hypotheses through experimentation and incorporate learnings in our digital engagement strategy.
  • Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, platform and analytics teams. Publish key insights to disseminate learnings with wider stakeholders.
  • Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalized and relevant messaging experience
  • Ensure a robust offer and incentive strategy is in place to drive portfolio objectives in a cost effective manner and within usage budgets
  • Identify and drive AI / ML based use cases with the goal of driving engagement and cross-sell.
  • Scale and automate growth processes
  • Conduct and present competitive analysis and market research
  • Work closely with product, sales and marketing teams to formulate growth strategy and drive new initiatives

Qualifications/ Skills:

Required Experience

Combination of multiple roles preferred:

  • Product / portfolio management for savings and payment products
  • Campaign management / Digital marketing / Communication
  • Growth hacking

Education / Preferred Qualifications

MBA

Core Competencies

  • Analytical, structured thinking, problem solving
  • Creativity
  • Stakeholder management
  • Result oriented
  • Comfortable working in an ambiguous environment

Technical Competencies

  • Product management
  • Digital marketing exposure
  • Understanding of Analytics

Other Details

Employment Type
Full Time, Permanent
Industry
Banking / Financial Services / Broking
Funtional Area
Banking

About Company

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.
Job Source : https://dbs.taleo.net/careersection/dbs_professional_hires_career_section/jobdetail.ftl?job=WD50518&iniurl.src=SNS-10000&tz=GMT%2B05%3A30&tzname=Asia%2FCalcutta
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