Growth Lead - Digital Banking Jobs in DBS Bank - Mumbai

Mumbai City, Maharashtra

Fresher

Not Disclosed

14 Mar 2023
5 Applicants
993 views

Job Description

Responsibilities:

For the assigned product portfolio:

Track, analyze and monitor digibank portfolio health and movement in line with budget
Identify required interventions and drive campaign / messaging strategy, calendar working closely with product, marketing, analytics, platform and campaign operations teams. Test hypotheses through experimentation and incorporate learnings in our digital engagement strategy.
Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, platform and analytics teams. Publish key insights to disseminate learnings with wider stakeholders.
Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalized and relevant messaging experience
Ensure a robust offer and incentive strategy is in place to drive portfolio objectives in a cost effective manner and within usage budgets
Identify and drive AI / ML based use cases with the goal of driving engagement and cross-sell.
Scale and automate growth processes
Conduct and present competitive analysis and market research
Work closely with product, sales and marketing teams to formulate growth strategy and drive new initiatives

Qualifications/ Skills:

Required Experience

Combination of multiple roles preferred:

Product / portfolio management for savings and payment products
Campaign management / Digital marketing / Communication
Growth hacking

Education / Preferred Qualifications

MBA

Core Competencies

Analytical, structured thinking, problem solving
Creativity
Stakeholder management
Result oriented
Comfortable working in an ambiguous environment

Technical Competencies

Product management
Digital marketing exposure
Understanding of Analytics

Key Skills

Analytical Skills Product management Creativity

Other Details

Education

MBA/PGDM - Any specialization

Employment Type

Full Time, Permanent

Industry

Banking / Financial Services / Broking

Funtional Area

Banking

About Company

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.

Job Source : https://dbs.taleo.net/careersection/dbs_professional_hires_career_section/jobdetail.ftl?job=WD50518&iniurl.src=SNS-10000&tz=GMT%2B05%3A30&tzname=Asia%2FCalcutta

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