Job Description
The Digital Marketing Executive is responsible for managing the digital marketing strategy and tactics, including website development, search engine optimization (SEO), social media marketing (SMM), email marketing, and online advertising. This person is a key member of the company's marketing team and will work closely with the Vice President of Marketing to develop and implement the company’s digital branding strategy.
Responsibilities:
Develop and execute digital marketing strategies to increase brand awareness, drive traffic to the website, increase conversions, and generate leads
Work with other members of the marketing team to develop and implement an integrated digital branding strategy
Manage all aspects of website design, including UX/UI design and site navigation
Drive SEO efforts by implementing best practices for keyword research, on-page optimization, link building strategies, technical SEO audits
Manage the company’s social media presence by creating content calendars
Build email campaigns that drive sales
