Job Description
• To develop, lead and execute unit-wise marketing strategies and plans in the most effective and efficient way in line with the overall market strategy.
• To lead the Market and unit marketing teams (where relevant), and be a strong contributor as a member of the management team of all units.
• To increase re-visitation and visitation from households across the city to the different onmi-channel Customer Meeting Points
• To build, retain and engage a loyal base of IKEA FAMILY members and lead events, workshops and that drive preference
• To collaborate with unit teams and SO to deliver great customer experience across all Customer Meeting Points
• Brand management and marketing management
• Marketing strategies, processes and planning
• Budget management
• CRM and loyalty knowledge, segmentation (i.e. direct and targeted marketing, database management)
• Understanding of retail business, with focus on the store, sales and range knowledge.
• Market research methodology and analysis
• Curiosity about consumers, markets and trends
• Hunger for knowledge and an interest in developing the IKEA Brand and business through people
• Leadership in bringing a diverse set of stakeholders together on an ongoing basis, towards a common goal of building the brand in the market
• Passion about people, home furnishing and life at home
• Passionate about creativity and communication at large
• Influencing people’s opinions and perceptions through communication
• Achieving business results
• Should have experience of handling Bangalore Market
• This profile is based out of Store and candidate should have willingness to work in rotational shifts.
Other Details
About Company
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