Marketing Manager Jobs in Cognizant - Bangalore

Job Description

Responsibilities:

• Develop, maintain, and drive prioritization of industry marketing and client campaigns 
• Create and execute ABM plans 
• Design, plan and execute lead generation programmes
• Provide innovative approaches to build client relationships 
• Segment and develop persona profiles for target clients 
• Creating content for social media
• Conduct secondary research
• Craft local content
• Arranging internal enablement sessions
• Assisting the manager in writing reports and analysing data
• Helping to drive online traffic with digital campaigns
• Communicating with business colleagues and vendors
• Develop, track and report key metrics and KPIs of marketing campaigns for success 
• Support other team members, as appropriate 
• Collaborate across our internal and external ecosystem including with Alliance Partners

Skills/ Qualifications:

• Energetic and self-motivated with lots of ideas and able to manage multiple and complex priorities 
• Creative with an eye for high quality and detail
• Outspoken and yet attuned to cultural differences
• Highly ethical and driven to succeed
• A team player but can work independently

• Comfortable with fluidity and ambiguity and has the maturity to stay focused in such moments
• Strong demand generation skills and client-centric mentality 
• Strong communications skills and able to influence others
• Agile and innovative thinker
• 8+ years of experience in marketing, with a focus on using marketing to drive growth and building client relationships
• Deep understanding and experience of integrated marketing and client strategies to provide successful and measurable outcomes
• Previous experience in B2B marketing 
• Undergraduate degree, ideally with a focus in Marketing