Marketing Manager Jobs in IKEA - Bangalore

Job Description

• To create a market marketing strategy and plan for the year, based on the market plan, and in connection to country marketing strategy and market goals and KPIs, with clear role and objectives of the different clusters, customer groups and Customer Meeting Points
• To develop, lead and execute unit-wise marketing strategies and plans in the most effective and efficient way in line with the overall market strategy.
• To lead the Market and unit marketing teams (where relevant), and be a strong contributor as a member of the management team of all units.
• To increase re-visitation and visitation from households across the city to the different onmi-channel Customer Meeting Points
• To build, retain and engage a loyal base of IKEA FAMILY members and lead events, workshops and that drive preference
• To collaborate with unit teams and SO to deliver great customer experience across all Customer Meeting Points

Qualifications/ Skills:

• Brand management and marketing management
• Marketing strategies, processes and planning
• Budget management
• CRM and loyalty knowledge, segmentation (i.e. direct and targeted marketing, database management)
• Understanding of retail business, with focus on the store, sales and range knowledge.
• Market research methodology and analysis
• Curiosity about consumers, markets and trends
• Hunger for knowledge and an interest in developing the IKEA Brand and business through people
• Leadership in bringing a diverse set of stakeholders together on an ongoing basis, towards a common goal of building the brand in the market
• Passion about people, home furnishing and life at home
• Passionate about creativity and communication at large
• Influencing people’s opinions and perceptions through communication
• Achieving business results
• Should have experience of handling Bangalore Market
• This profile is based out of Store and candidate should have willingness to work in rotational shifts.