Job Description
Responsibilities:
- Develop a comprehensive marketing framework to support brand awareness and customer acquisition.
- Lead marketing campaigns and strategies, owning the lead funnel from impression through conversion.
- Be adept in content creation, content development and Content Marketing through digital channels.
- Utilize Content marketing channels for thought leadership, visibility, brand awareness, lead generation, and lead nurturing.
- Comprehensive knowledge of ABM Activities across platforms (primarily digital)
- Work closely with marketing operations and corporate communications teams to efficiently execute day-to-day objectives in line with high-level business goals.
- Responsible for lead generation through events, online campaigns, webinars, content marketing, etc.
- Manage analyst relations to ensure greater visibility and recognition for the organization in analyst studies and reports resulting in high-value leads.
- Work effectively with the team to create a strong content marketing strategy and thought leadership pieces.
- Constantly track marketing KPIs and create new opportunities for generating leads
- Work closely with the business team to translate business objectives into corresponding Marketing plans.
- Expertise in organizing and managing virtual events / Webinars as a part of lead generation activities.
Qualifications/ Skills:
- Demonstrated ability to deliver B2B marketing programs with proven results in the IT Services Industry
- Ability to thrive in a fast-paced, low supervision environment.
- Strategic thinker who can analyze markets and opportunities.
- Excellent communication skills- Written and verbal.
- Ability to work independently & collaboratively.
- Superior business and financial acumen.
- Experience: 5-8 years in Marketing/ B2B Marketing (preferably in the IT industry)
- Education: Bachelor’s or Master’s degree in Marketing.
Key Skills
Other Details
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