SEO Specialist

Responsibilities:

• Extensive knowledge and experience to confidently articulate recommendations across relevant SEO areas such as

• Technical - Strong technical expertise of Wordpress, Ghost, & other CMS platforms

• On Page Optimization - Meta Data, internal links, content strategy, and site architecture

• App Store Optimization - ASO best practices, app store algorithms, effective strategies for growing app installs via search

• Off Page Optimization - backlink-building strategies for the website and mobile app to increase visibility and drive results

• Youtube SEO - End to end SEO led content strategy for Youtube search engine along with creative keyword focused titles, descriptions, & other SEO checks.

• Understanding the core needs of users & building evergreen highly engaging content along with a well rounded distribution strategy.

• Research for new content categories/buckets to improve search visibility across different marketing channels (​​Website blog, Youtube)

• Maintain a list of primary and secondary keywords for top hub-spoke and cluster themes and refine the same on a monthly/quarterly basis.

• Monitoring daily performance metrics to understand organic search performance and identifying growth opportunities for core crypto and DeFi keywords.

• Stay up to date and actively engaged with the ever-evolving search landscape of the crypto and DeFi industry to identify organic content opportunities.

Skills/ Qualifications:

• Interest about the Crypto & Web3 Industry (Prior-Knowledge/Experience is a plus)

• Strong independent strategic thinker who is creative, analytical, and results-driven with a strong bias for action

• 2+ years of experience in SEO (On page + Off page+Technical+ASO)

• Advanced knowledge of SEO tools like GA, GSC, Ahrefs, Semrush, Data Studio, ScreamingFrog, Play console, etc

• Ability to manage workload and thrive in a fast-paced environment

• Excellent communication & organizational skills: strong verbal and written communicator, a great partner to engineers and other teams, and able to execute projects independently.