Job Description
A Search Engine Optimization (SEO) Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to rank higher and earn more relevant traffic in search engines. A typical job description for an SEO Specialist may include the following responsibilities:
- Conducting keyword research to guide content creation and optimize site pages.
- Analyzing and recommending changes to website architecture, content, linking and other factors to improve search engine rankings.
- Staying current with the latest industry trends and developments, including updates to search engine algorithms.
- Developing and implementing link building campaigns.
- Measuring and reporting on the performance of SEO campaigns.
- Collaborating with cross-functional teams, including content creation and technical teams, to ensure SEO strategies are integrated into the overall marketing plan.
- Providing expert SEO guidance to clients and team members.
The ideal candidate for this role will have a strong understanding of search engine algorithms and a proven track record of successful SEO campaigns. They should have experience with both on-page and off-page optimization and be well-versed in technical SEO, as well as be able to effectively communicate and collaborate with team members and clients.
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