Services Marketing Operations Specialist

Adobe Inc

Gautam Buddh Nagar, Uttar Pradesh

5 - 6 yrs Exp.

Not Disclosed

30 Jan 2023
6 Applicants
1060 views

Job Description

Responsibilities:

Be the expert on data-driven insights: Build strong Services Marketing team by the Numbers culture within the Services Marketing global team to help drive business & marketing growth targets.

Build a measurement framework for decision making: Design and develop Power BI dashboards that are powered either from data cubes, SFDC data, MS Sharepoint or by SQL tables to drive business performance and measurement. Has to be well-versed with extracting and transforming data from SQL Server and SFDC reports.

Campaign Reporting and Insights: Lead Adobe Marketing Management System from setting of targets through to co-ordination of weekly reporting, insights and actions. Ensure high quality leadership read-outs on Services Marketing global teams performance, insights & actions.

Customer Insight & Targeting: Adobe's goal is to drive Account Based Marketing Experiences globally. To do this well you will manage our Customer Masterfile, Research, Segmentation, Prioritization and Selections to ensure we are creating amazing cross-channel experiences for each customer segment, at each stage of their lifecycle.
CRM, Campaign & DB Operations: Partner with regional and global teams to ensure that regional processes are compliant & being managed at a high standard.
Identify and evaluate trends, create specifications for reports and analysis based on business needs.
Sync regional insights with the global team to drive alignment standard methodology, and efficiency
Work closely with various teams, such as setting up reporting and dashboard under unified measurement tools.
Work within the matrix organization to build full-funnel analytics capacities with a holistic view.

Sills and Qualification:

At least 5 years of proven experience in a marketing analytics role.
Bachelor's degree in Statistics, Marketing, Econometrics, or similar field.
Comprehensive knowledge of digital marketing across website and owned media as well as search (natural & paid), social, display, and programmatic platforms.
Ability to structure problems into data and analytics plans and output practical insight.
Strong proficiency in querying, manipulating, and analyzing large data sets such as SQL Server
Prior dashboard building experience in Power BI and Tableau
Experience with data visualization tools such as Tableau, PowerBI, QlikView, Looker and Data Studio.
In-depth knowledge of statistical methods and experiences with modelling, such as marketing mix modelling and multi-touch attribution.
Excellent interpersonal, collaboration and presentation skills.
Happy in a fast-paced, dynamic and changing environment. Be a self-starter who can work autonomously and establish relationships in a matrixed organization.
Proven skills in customer insights, analytics, segmentation, modelling/prioritization, contact strategy, test planning, marketing & campaign analysis.
Able to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams.
A good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders.
Experience in Data Integration and Data Quality processes.
Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of business in a global virtual organization.
Strong, agile project management skills to manage a range of programs and thrive in a fast-paced, demanding environment. Set strategic direction while delivering outcomes
Other success attributes include being analytical, mature, results-oriented, meticulous, customer focused, computer literate and numerate.
Experience in MS Excel, CRM Databases, Analytics tools and Campaign Management tools (preferably SFDC)

Key Skills

SQL Power BI Tableau QlikView Looker Data Studio Big & Small data MS Excel CRM Databases SFDC

Other Details

Education

B.Sc - Statistics

Employment Type

Full Time, Permanent

Industry

IT-Software / Software Services

Funtional Area

Marketing

About Company

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Job Source : https://careers.adobe.com/us/en/job/R135602/Services-Marketing-Operations-Specialist

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