Job Description
Responsibilities:
- Be the expert on data-driven insights: Build strong Services Marketing team by the Numbers culture within the Services Marketing global team to help drive business & marketing growth targets.
- Build a measurement framework for decision making: Design and develop Power BI dashboards that are powered either from data cubes, SFDC data, MS Sharepoint or by SQL tables to drive business performance and measurement. Has to be well-versed with extracting and transforming data from SQL Server and SFDC reports.
- Campaign Reporting and Insights: Lead Adobe Marketing Management System from setting of targets through to co-ordination of weekly reporting, insights and actions. Ensure high quality leadership read-outs on Services Marketing global teams performance, insights & actions.
- Customer Insight & Targeting: Adobe's goal is to drive Account Based Marketing Experiences globally. To do this well you will manage our Customer Masterfile, Research, Segmentation, Prioritization and Selections to ensure we are creating amazing cross-channel experiences for each customer segment, at each stage of their lifecycle.
- CRM, Campaign & DB Operations: Partner with regional and global teams to ensure that regional processes are compliant & being managed at a high standard.
- Identify and evaluate trends, create specifications for reports and analysis based on business needs.
- Sync regional insights with the global team to drive alignment standard methodology, and efficiency
- Work closely with various teams, such as setting up reporting and dashboard under unified measurement tools.
- Work within the matrix organization to build full-funnel analytics capacities with a holistic view.
Sills and Qualification:
- At least 5 years of proven experience in a marketing analytics role.
- Bachelor's degree in Statistics, Marketing, Econometrics, or similar field.
- Comprehensive knowledge of digital marketing across website and owned media as well as search (natural & paid), social, display, and programmatic platforms.
- Ability to structure problems into data and analytics plans and output practical insight.
- Strong proficiency in querying, manipulating, and analyzing large data sets such as SQL Server
- Prior dashboard building experience in Power BI and Tableau
- Experience with data visualization tools such as Tableau, PowerBI, QlikView, Looker and Data Studio.
- In-depth knowledge of statistical methods and experiences with modelling, such as marketing mix modelling and multi-touch attribution.
- Excellent interpersonal, collaboration and presentation skills.
- Happy in a fast-paced, dynamic and changing environment. Be a self-starter who can work autonomously and establish relationships in a matrixed organization.
- Proven skills in customer insights, analytics, segmentation, modelling/prioritization, contact strategy, test planning, marketing & campaign analysis.
- Able to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams.
- A good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders.
- Experience in Data Integration and Data Quality processes.
- Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of business in a global virtual organization.
- Strong, agile project management skills to manage a range of programs and thrive in a fast-paced, demanding environment. Set strategic direction while delivering outcomes
- Other success attributes include being analytical, mature, results-oriented, meticulous, customer focused, computer literate and numerate.
- Experience in MS Excel, CRM Databases, Analytics tools and Campaign Management tools (preferably SFDC)
Key Skills
Other Details
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Bangalore, Karnataka
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Mumbai City, Maharashtra
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Moody's Corporation
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Mumbai City, Maharashtra
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Oracle Cerner
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Bangalore, Karnataka
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Mumbai City, Maharashtra
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MicroStrategy
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Mumbai City, Maharashtra
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Milliman Management Consulting Company
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Gurgaon, Haryana
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Moody's Corporation
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ACI Worldwide
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ACI Worldwide
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Baker Hughes
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Mumbai City, Maharashtra
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Digit Insurance
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Thiruvananthapuram, Kerala
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Digit Insurance
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Bangalore, Karnataka
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American Express
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ACI Worldwide
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Ubiquiti Inc
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Mumbai City, Maharashtra
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Pune, Maharashtra
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Pune, Maharashtra
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Natwest Group
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Chennai, Tamil Nadu
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Natwest Group
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Gurgaon, Haryana
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United Airlines
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American Express
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Gurgaon, Haryana
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Thomson reuters
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Hyderabad, Telangana
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Universal Electronics
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Bangalore, Karnataka
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Thomson reuters
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Nissan Motor Corporation
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Procter & Gamble (P&G)
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Mumbai City, Maharashtra
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London Stock Exchange Group (LSEG)
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Bangalore, Karnataka
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JPMorgan Chase & Co.
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Hyderabad, Telangana
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Boston Consulting Group (BCG)
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New Delhi, Delhi
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Morningstar,Inc
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Mumbai City, Maharashtra
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Nissan Motor Corporation
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Morningstar,Inc
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Mumbai City, Maharashtra
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Moody's Corporation
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Gurgaon, Haryana
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Frost & Sullivan
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Chennai, Tamil Nadu
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Zebra Technologies
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Bangalore, Karnataka
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Procter & Gamble (P&G)
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Mumbai City, Maharashtra
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American Express
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JPMorgan Chase & Co.
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Mumbai City, Maharashtra
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JPMorgan Chase & Co.
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Hewlett Packard (HP)
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Bangalore, Karnataka
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Amdocs logo
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Pune, Maharashtra
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Uber Technologies Inc
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Bangalore, Karnataka
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Uber Technologies Inc
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Hyderabad, Telangana
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